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Cite as Reshetnyk, M., V. Grytsenko, D. Starokadomskiy.2022. The role of the individual in the organisation of communication ‘museum–visitor’ (in memory of Vira Franchuk). GEO&BIO, 23: 53–64. [In Ukrainian, with English summary]. The role of the individual in the organisation of communication ‘museum–visitor’ (in memory of Vira Franchuk) [Роль особистості у організації комунікації «музей–відвідувач» (пам’яті Віри Франчук)] doi: https://doi.org/10.15407/gb2305 Mariia Reshetnyk 1,3, Volodymyr
Grytsenko
1,
Dmytro
Starokadomsky2,3
1 National Museum of Natural History, NAS of Ukraine (Kyiv, Ukraine) 2 Chuiko Institute of Surface Chemistry, NAS of Ukraine (Kyiv, Ukraine) 3 M. P. Semenenko Institute of Geochemistry, Mineralogy and Ore Formation, NAS of Ukraine (Kyiv, Ukraine) pdf: gb2305-reshetnyk.pdf Abstract The article highlights the role of personality in the creation of museum exhibitions. Among the pleiad of prominent museum figures of the second half of the last century was Vira Franchuk (1916–2014). She managed the Geological Museum of the Natural Museum of Natural History NAS of Ukraine during its radical change in the 1960s. In addition to the permanent exhibitions, Franchuk organised temporary exhibitions in each year. She constantly organised field work and brought new valuable exhibits from business trips and enriched the scientific collections. The materials collected by her impress with their brightness, clarity, attractiveness, and correspond to the essence of scientific collections. And this also shows the reflection of the high erudition and versatility of the personality of V. P. Franchuk. Vira Prokopivna went from a young field geologist to a successful manager capable of bringing a private project (which was first a geological museum) to world level. Under her leadership, five widely visited exhibition halls were created displaying materials from Ukraine and all over the world—about five thousand geological specimens. She left a rich legacy of scientific and popular science publications that have not lost their relevance to this day. A distinctive feature of Franchuk was the love of stone, its unique beauty, which is transmitted to the visitor in carefully selected spectacular specimens. In combination with explanatory text, photographs, diagrams, and geological cuts, the visitor receives a complete imaginary model of the geological environment. The creation of a museum space under the direction of Franchuk was using versatile communication capabilities. For a long time, Franchuk led the scientific editing of the geology and geography sections of the Ukrainian Soviet Encyclopaedia, and for her active participation in its preparation and publication, she was awarded the diploma of the Verkhovna Rada of the Ukrainian Soviet Socialist Republic. The high standard for material selection and qualitative visualization of scientific knowledge laid down by the team of geologists under the leadership of Franchuk, until this operate on a worthy level for the benefit of enlightenment and science popularisation. Key words museum communications, museum space, mineral collections, rock collections. Correspondence to Mariia Reshetnyk; National Museum of Natural History NAS of Ukraine, 15 Bohdan Khmelnytsky Street, Kyiv, 01054 Ukraine; Email: reshetnykmariya@gmail.com Article info Submitted: 06.04.2022. Accepted: 30.06.2022 References Chervonenko, О. V. 2015. 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